A FEMALE PERSPECTIVE ON MODERN MASCULINITY
BECOME THE MAN YOU ARE MEANT TO BE
A complete internal and physical reset designed to help men rebuild discipline, confidence, emotional clarity, and grounded masculine presence.
Built by a former pharmacist and personal trainer combining physical structure with mindset clarity.
About me
A woman who understands how men actually think and feel
I’m Petya — a pharmacist, fitness coach, and men’s transformation mentor.For years I’ve studied human behaviour, health, emotional patterns, and relationships… and one thing became clear:Most men are never taught how to truly understand themselves — or women.I combine science, psychology based approaches, emotional awareness, masculine structure, and physical fitness to help men rebuild their identity from the inside out.I bring structure, honesty, directness and a female perspective men rarely get access to - but deeply need.
Why are men struggling today?
Men are expected to “just know” how to lead their lives,
without ever being given the structure to do so.They were taught to push through.
To perform.
To stay strong — but not aware.
Today, that shows up as:Burnout.
Emotional numbness.
Lack of direction.
Low confidence.
Not knowing how to behave around women.
Confusion in relationships.Men are expected to “just know” how to lead their lives,
their bodies, and their relationships —
without ever being given the structure to do so.
“I feel like I’m doing everything right—
but something is still missing.”
Why I created this program
This program exists because effort was never the problem.
The men I worked with were not weak or unmotivated.
They were trying to build confidence, discipline, and attraction
without ever being given a clear internal structure to stand on.
Most men are taught to push through and perform.
To stay strong — but disconnected from themselves.
As a result, confidence gets forced.
Discipline becomes brittle.
Attraction turns into something performed, not embodied.
I created this program to change that.
It builds a clear internal structure — emotional, mental, and physical —
so a man becomes grounded, self-led, and steady in his life again.
Why it matters to me?
I’ve always known I wanted to help people.I became a pharmacist because I believed health was the foundation of everything.I became a personal trainer because I saw how deeply physical strength affects confidence, discipline, and identity.But over time, neither felt complete.I kept meeting people who were doing “all the right things” —
training, working, pushing forward —
and still felt disconnected from themselves.This work came from the realization that real change doesn’t happen in fragments.It happens when the physical, mental, and emotional parts are rebuilt together.That’s why I created this work —
not as a job, but as the expression of what I’ve always been moving toward.
What makes it different
Structure
Structure before strategy
Men don’t fail from lack of effort.
They fail because there’s no internal structure holding it all together.
This program rebuilds the foundation —
so confidence, direction, and discipline stop collapsing under pressure.
Integration
Mind, body, and emotional integration
Real change doesn’t happen in one area alone.
This work connects emotional awareness, mental clarity, and physical discipline —
so growth feels embodied, stable, and natural — not forced or performative
Female perspective
A perspective men rarely get
Most advice teaches men how to perform masculinity.
Very few explain how it’s actually experienced by women.
I offer honest, grounded insight into how men are perceived, felt, and responded to —
without shame, games, or manipulation.
True masculinity
Clarity in a confused masculine world
Men today are pulled between extremes —
be softer, be harder, be dominant, be emotionally open.
This program cuts through the noise
and helps men build a grounded, calm, self-led masculinity
that actually works in real life and relationships.
Frequently asked questions
Who is this program for? This program is designed for men who want to build physical strength, discipline, and confidence while developing a stronger mindset and healthier habits. It’s suitable for beginners and for those who already train but want structure, clarity, and consistency.
Is this therapy or mental health treatment? No. This program is NOT therapy, counselling, or a mental health treatment. It is a coaching-based program focused on physical training, lifestyle habits, self-awareness, and personal development.
Do I need to be fit or experienced to start? No prior fitness experience is required. The program is designed to meet you where you are and progress gradually, with clear guidance and realistic expectations.
What does the program focus on? - The program focuses on building physical strength, discipline, confidence, and sustainable routines. Training, mindset, and daily habits work together to support long-term change, not short-term fixes.
How long is the program? - The full program details will be shared with those on the waitlist before launch. The structure is designed to allow enough time for real, sustainable progress rather than quick results.
When does the program start? - The first intake will open soon. Joining the waitlist ensures you’ll be the first to receive updates, early access details, and priority enrollment.
What happens after I join the waitlist? - Once you join the waitlist, you’ll receive updates about the program launch, structure, and next steps. You’ll also receive valuable insights and resources related to training, habits, and personal growth.
Your best version is about to become reality
Decoded by Her
$399Introductory price · 8-week program
Available to the first 5 accepted into the program
This is a structured physical and mindset development program for men who want strength, discipline, confidence, and emotional control — without therapy or fluff.
The first intake will be limited to ensure quality and personal guidance.
If this resonates, join the waitlist for early access when doors open
Structured physical & mindset development (no fluff, no therapy, no motivational noise)
Personal guidance with clear standards & accountability (adapted to the individual, not a rigid template)
Focus on discipline, confidence & emotional control (applied in real life, not theory)
Limited first intake to protect quality (this is a feature, not a limitation)
© 2025 Itspetyac. All rights reserved.
Last updated: 26/12/2025This Privacy Policy explains how Petya Chakalova collects, uses, stores, and protects your personal data when you visit our website www.itspetyac.com, download our free resources, subscribe to our email list, or interact with our services.We are committed to protecting your privacy and handling your personal data transparently and securely, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant regulations.---## 1. Who We AreBusiness name: ItspetyacBusiness owner: Petya ChakalovaRegistered address: Sofia, BulgariaEmail contact: [email protected]If you have any questions about this Privacy Policy or how your data is handled, you can contact us at the email address above.---## 2. What Personal Data We CollectWe may collect and process the following types of personal data:* Identity data: Name and surname
* Contact data: Email address
* Technical data: IP address, browser type, device information, operating system
* Usage data: Pages visited, time spent on pages, interactions with content
* Marketing data: Email preferences, responses to emails, downloads of free resourcesWe do not intentionally collect sensitive personal data (such as health, medical, or psychological information).---## 3. How We Collect Your DataWe collect personal data when you:* Subscribe to our email list
* Download a free guide or resource
* Fill in a contact or opt‑in form
* Visit and browse our website (via cookies and analytics tools)
* Communicate with us via email or social media---## 4. How We Use Your DataWe use your personal data to:* Provide and deliver free resources and content
* Send newsletters, updates, and educational material
* Communicate with you about our services and offers
* Improve website performance and user experience
* Comply with legal and regulatory obligationsWe will never sell your personal data to third parties.---## 5. Legal Basis for Processing (GDPR)Under GDPR, we process your data based on the following legal grounds:* Consent: When you voluntarily subscribe, download content, or opt in
* Legitimate interest: To improve our services and communicate with our audience
* Legal obligation: When required by lawYou may withdraw your consent at any time (see Section 9).---## 6. Email MarketingIf you subscribe to our email list, we may send you emails containing educational content, updates, and promotional material.* You can unsubscribe at any time using the link in our emails
* Unsubscribing will stop all non‑essential communicationWe use third‑party email service providers to manage our mailing lists (see Section 7).---## 7. Third‑Party ServicesWe may share your data with trusted third‑party service providers only when necessary to operate our business, such as:* Email marketing platforms (e.g. Beehiiv, Mailchimp, or similar)
* Website hosting and analytics services (e.g. Google Analytics)
* Payment processors (if applicable in the future)These providers process data on our behalf and are required to comply with data protection laws.---## 8. Cookies and AnalyticsOur website uses cookies and similar technologies to:* Understand how visitors use the website
* Improve website functionality and performanceYou can control or disable cookies through your browser settings. Disabling cookies may affect website functionality.---## 9. Your Data Protection RightsDepending on your location, you have the right to:* Access your personal data
* Request correction of inaccurate data
* Request deletion of your data
* Object to or restrict processing
* Withdraw consent at any time
* Request data portabilityTo exercise any of these rights, contact us at [contact email].---## 10. Data RetentionWe retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.---## 11. Data SecurityWe take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.---## 12. International Data TransfersAs we operate an online business with a global audience, your data may be processed outside your country of residence. We ensure appropriate safeguards are in place in accordance with data protection laws.---## 13. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. The latest version will always be available on this page, with the updated date shown at the top.---## 14. Contact UsIf you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:Email: [email protected]
Last updated: 26/12/2025
These Terms and Conditions (“Terms”) govern your access to and use of this website and any services, programs, content, or products provided by Petya Chakalova (“we,” “us,” or “our”). By accessing this website or purchasing any service or product, you agree to be bound by these Terms.
If you do not agree with these Terms, please do not use this website or purchase any services.
1. SERVICES PROVIDED
We provide:
1:1 Coaching Services (8-week duration)
Free digital content, including PDF guides
Educational and personal development content related to mindset, personal growth, lifestyle, and general fitness and wellbeing
All services are delivered online.
2. COACHING SCOPE & LIMITATIONS
All services provided are strictly coaching and educational in nature.
We are not:
Therapists
Psychologists
Psychiatrists
Medical professionals providing treatment
Mental health service providers
Coaching is intended to support personal development, self-awareness, mindset improvement, and lifestyle growth. It does not diagnose, treat, cure, or prevent any medical or psychological condition.
Participation in coaching does not create a therapist–client, doctor–patient, or clinician–patient relationship.
3. HEALTH, FITNESS & NUTRITION DISCLAIMER
Any information related to fitness, nutrition, or wellbeing is provided for educational and informational purposes only.
We do not currently provide fully personalised fitness or nutrition plans.
Physical activity and dietary changes involve inherent risks.
You are advised to consult a qualified medical professional before starting any exercise or nutrition program.
You take full responsibility for your health, wellbeing, and physical condition.
4. NO GUARANTEES OF RESULTS
Results vary between individuals.
We make no guarantees regarding outcomes, progress, or transformations. Results depend on factors including effort, consistency, personal circumstances, and commitment.
By purchasing our services, you acknowledge that results are not guaranteed.
5. PAYMENTS & PRICING
Services may be purchased as a one-time payment or split into two payments.
Prices are displayed at the time of purchase and may change at any time.
Failure to complete payment may result in suspension or termination of services.
6. NO REFUNDS POLICY
All sales are final.
No refunds will be issued once access to coaching or digital content has been granted.
This applies regardless of level of participation, dissatisfaction, or early withdrawal.
Termination due to rule violations does not entitle the client to a refund.
7. PROGRAM DURATION
The 1:1 coaching program runs for a fixed duration of 8 weeks, starting from the agreed start date.
Missed sessions or unused time will not be refunded or carried over unless explicitly agreed in writing.
8. ELIGIBILITY
To use our services, you must:
Be at least 18 years old
Have legal capacity to enter into a binding agreement
Not be seeking therapy, psychological treatment, or medical care through this service
9. CODE OF CONDUCT & COMMUNICATION BOUNDARIES
We are committed to maintaining a safe, respectful, and professional environment.
By participating in our services, you agree to:
Communicate respectfully at all times
Use appropriate and professional language
Respect personal and professional boundaries
The following behaviour is strictly prohibited:
Sexual comments, advances, or innuendo
Inappropriate language or conduct
Harassment, intimidation, or disrespect
Treating the service as anything other than professional coaching
Any expectation of sexual, romantic, or personal interaction beyond the scope of the program
This is a professional coaching service only. No sexual or inappropriate content is tolerated.
If any of these rules are violated, we reserve the right to immediately terminate services without refund.
10. INTELLECTUAL PROPERTY
All content, materials, PDFs, exercises, frameworks, and communications are the intellectual property of [Your Business Name].
You may not copy, reproduce, share, resell, distribute, or record any content without explicit written permission.
11. CONFIDENTIALITY
We respect client confidentiality. However, confidentiality may be limited where disclosure is required by law or where there is a risk of harm to yourself or others.
12. LIMITATION OF LIABILITY
To the maximum extent permitted by law:
We are not responsible for any direct or indirect damages resulting from participation in our services
You accept full responsibility for your actions, decisions, and outcomes
13. TERMINATION
We reserve the right to suspend or terminate access to services if:
These Terms are violated
Payments are not completed
Behavioural or communication boundaries are breached
No refunds will be issued upon termination.
14. GOVERNING LAW
These Terms are governed by and interpreted in accordance with the laws of Bulgaria.
Any disputes shall be subject to the exclusive jurisdiction of the Bulgarian courts.
15. CONTACT INFORMATION
For questions regarding these Terms, please contact:
[email protected]
Last updated: 26/12/2025
This website and all content, services, programs, and materials provided by Petya Chakalova are intended for educational and informational purposes only.
By accessing this website or participating in any service offered, you acknowledge and agree to the terms of this Disclaimer.
1. NOT MEDICAL OR MENTAL HEALTH ADVICE
The content and services provided do not constitute medical advice, psychological advice, psychiatric treatment, therapy, or counselling.
We are not:
Medical doctors
Psychologists
Psychiatrists
Therapists
Mental health professionals providing treatment
Nothing on this website or within our coaching services should be interpreted as medical or mental health diagnosis, treatment, or advice.
If you have or suspect that you may have a medical or mental health condition, you should seek help from a qualified healthcare or mental health professional.
2. COACHING & PERSONAL DEVELOPMENT ONLY
All services provided are strictly coaching and personal development–based.
Coaching is designed to support:
Self-awareness
Mindset development
Personal responsibility
Lifestyle and performance improvement
Coaching is not a substitute for therapy, counselling, psychiatric care, or medical treatment.
3. HEALTH, FITNESS & NUTRITION INFORMATION
Any information related to health, fitness, exercise, or nutrition is provided for general educational purposes only.
We do not currently provide fully personalised fitness or nutrition plans.
Any physical activity involves inherent risks.
You are responsible for consulting a qualified medical professional before starting or changing any exercise or nutrition routine.
You voluntarily assume all risks related to your participation.
4. NO GUARANTEES OR PROMISES
We make no guarantees regarding results, outcomes, income, transformation, or personal progress.
All results depend on individual factors including effort, consistency, mindset, health, and personal circumstances.
Past results or testimonials do not guarantee future outcomes.
5. PERSONAL RESPONSIBILITY
By participating in our services, you acknowledge that:
You are fully responsible for your decisions, actions, and results
You understand that coaching requires active participation and personal accountability
You release us from liability for your personal outcomes
6. PROFESSIONAL BOUNDARIES
This is a professional coaching service only.
There is no sexual, romantic, or personal relationship component.
Any inappropriate behaviour, language, or expectations are not tolerated and may result in immediate termination of services without refund, as outlined in our Terms and Conditions.
7. TESTIMONIALS & EXAMPLES
Any testimonials or examples shared are individual experiences and are not intended to represent typical results.
They are provided for illustrative purposes only.
8. LIMITATION OF LIABILITY
To the fullest extent permitted by law:
We are not liable for any direct or indirect loss, injury, or damage resulting from your use of this website or participation in our services
You agree to use all information at your own risk
9. EXTERNAL LINKS
This website may contain links to third-party websites. We are not responsible for the content, accuracy, or practices of external sites.
10. CHANGES TO THIS DISCLAIMER
We reserve the right to update or modify this Disclaimer at any time without notice.
Continued use of the website or services constitutes acceptance of the updated Disclaimer.
11. CONTACT INFORMATION
If you have questions regarding this Disclaimer, please contact:
[email protected]